i2c is intensifying its push into the Latin American and Caribbean financial services markets by appointing Jess Barbera as Vice President and Head of Sales and Business Development for the region. This strategic move aims to capture growing demand for flexible, high-speed banking and payment infrastructure among regional fintechs and traditional banks. Barbera, who brings over 15 years of regional expertise, will report directly to Chief Revenue Officer Jason Goldberg. The appointment signals i2c's intent to leverage its PowerOne platform to secure a larger share of the rapidly evolving digital finance landscape in these high-growth territories.
Jess Barbera to Lead Regional Sales and Development
The appointment of Jess Barbera marks a targeted effort by i2c to scale its commercial footprint across Latin America and the Caribbean. Barbera joins the firm following a tenure as Head of Sales for Latin America at TSYS, an entity whose issuer solutions business was recently acquired by FIS. Her background includes managing market expansion initiatives, strategic client acquisition, and complex technology transformations. At i2c, she is tasked with leading the sales and business development organization, focusing on deepening engagement with banks and fintech innovators. By integrating Barbera’s experience in both commercial leadership and large-scale payment platform implementations, i2c is positioning itself to assist regional clients through the entire lifecycle of product deployment, from initial technology strategy and implementation to full-scale market launch and operational growth.
Scaling via the PowerOne Banking Platform
i2c is positioning its proprietary PowerOne platform as the primary engine for its regional growth strategy. The company is targeting financial institutions that require issuer processing, core banking, digital banking, and money movement solutions to remain competitive. According to the company, the PowerOne platform utilizes a customer-centric architecture and composable building-block solutions to facilitate faster speed-to-market for differentiated financial products. This focus on modularity is intended to address the specific needs of the Latin American market, where organizations are seeking the ability to adapt quickly to shifting consumer demands. The company’s recent recognition by Global Finance as the Most Innovative Fintech Company in Latin America serves as the backdrop for this expansion, as i2c attempts to convert its industry recognition into tangible market share through strengthened regional leadership and specialized technical support.
Key Takeaways
- i2c has appointed Jess Barbera as Vice President and Head of Sales and Business Development for Latin America and the Caribbean.
- Barbera previously served as Head of Sales for Latin America at TSYS, which was recently acquired by FIS.
- The expansion strategy centers on deploying i2c’s PowerOne platform to provide issuer processing, core banking, and money movement solutions.
FinanceInsyte's Take
In our view, i2c’s leadership hire is a calculated move to capitalize on the structural shift toward digital-first banking in Latin America. By recruiting an executive with deep ties to former TSYS operations, i2c is not just buying sales expertise; it is acquiring the regional institutional knowledge necessary to navigate complex, multi-country payment implementations. This signals that i2c views the Latin American and Caribbean markets as a primary growth engine rather than a secondary territory. The success of this strategy will depend on whether the PowerOne platform can effectively displace incumbent legacy systems by delivering the promised speed-to-market and modularity required by the region's aggressive fintech sector.
Questions & Answers
How does the appointment of Jess Barbera impact i2c's regional commercial structure?
Barbera will lead the sales and business development organization specifically for Latin America and the Caribbean, reporting to Chief Revenue Officer Jason Goldberg. Her role is designed to drive market expansion and deepen engagement with banks and fintechs.
What specific technological assets is i2c leveraging for this expansion?
The company is utilizing its proprietary PowerOne platform, which provides unified banking and payments, including issuer processing, core banking, digital banking, and money movement solutions.
What is the professional background of the new regional head?
Jess Barbera has over 15 years of experience in fintech and payments, most recently serving as Head of Sales for Latin America at TSYS, where she managed market expansion and strategic client acquisition.
What market segment is i2c targeting in the Latin American and Caribbean regions?
i2c is targeting financial institutions and fintech innovators that require flexible, scalable technology to launch and manage differentiated banking and payment products.
Source: i2c
